Trends that will become the Future of Marketing

Trend: a general direction in which something is developing or changing.

Ever wonder what current “marketing trends” are going to become the future of marketing? Well, me too. So I did some research…

According to Forbes.com, there are “10 Top Trends Driving the Future of Marketing”.

1. The first trend is mobile marketing. Everyone is always on their smartphone or tablet, so of course targeting people via those devices makes sense. There are many things that marketers can do with mobile marketing, such as deals based on a user’s location, or mobile apps that allow the consumer to interact with the brand.

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2. Customers want to interact more with brands. People like brands that are “genuine”. For example, brands that claim they’re socially responsible and are actually socially responsible. Honest companies with good values are hard to come by in today’s world, so people appreciate when a brand is truly authentic.

3. Good Content with always be a trend. People like to see visually appealing content on the Internet. Stop creating quality content, and you lose everyone’s attention.

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4. User-generated content is becoming more popular. A lot of a brand’s marketing comes from the customers themselves. From product reviews to customers posting about the product/service on their social media pages and blogs, customers have the upper hand.

5. Social channels will grow increasingly more popular. Marketing will be dedicated more than now to social channels, as that’s where the customers are.

6. It’s all about the loyal customers and brand advocates. Brands are going to be more interested in what their customers are saying, and use it to their advantage. Brands will be listening to their customer’s thoughts and basing their marketing campaigns off of that.

7. Brands will start focusing on all generations. Since millennials aren’t the only generation there will ever be, brands will start shifting their focus to what the new generation might be like. Staying relevant is important.

8. Companies will create new ways to keep customers loyal. People get bored easily, so inventing new ways to keep customers engaged with the brand is important.

9. Marketing driven by data will become more personalized. No one likes being targeted to in an invasive way. Brands that gather data for marketing in such a way that is personalized will gain more customer loyalty versus brands that gather data in an intrusive manner.

10. There will be more accurate metrics. Instead of “likes”, “shares”, and “tweets”, there will be something more substantial to analyze a campaign’s success.

Provocative Advertising

Occasionally there are ads that become controversial or present an uncomfortable issue. Take for example the Super Bowl commercial for Nationwide, where the ad brought up a touchy subject: the death of children. Or, the Urban Outfitters ad featuring a “bloodied” sweatshirt from the 1970 Kent State shooting. Are ads with a “shock” factor a good way to create buzz for a brand or a cause, or is it better to play it safe and try not to offend anyone? I recently came across a post on digitalsynopsis.com that showed 60 ads that present a number of social issues, such as racial stereotyping and reckless driving. While these ads generally tend to offend some people, I think they are a good way to start important discussions about the issues at hand. Below are five print advertisements I found to be particularly powerful.

1. “Slower is better”

This ad is encouraging drivers to obey the speed limit. The driver’s displayed speed (which is clearly over the speed limit) is the number of days they will spend in the hospital if they get into an accident from driving too quickly. This ad definitely makes you think of the consequences behind speeding, other than an expensive speeding ticket.

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2. “Your skin color shouldn’t dictate your future” 

This ad portrays societal stereotypes in an interesting way. It basically implies that from birth, we are put into certain categories because of our skin color. This ad is encouraging people to think beyond someone’s skin color and to not profile instantly.

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3. “Smoking causes premature aging”

The majority of society knows that if you smoke, many terrible things can occur: lung cancer, bad skin, heart problems, and more. This example is obviously an extreme, but it is trying to drive home the point that when you smoke, you are significantly aging your appearance, among other things.

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4. “Animals are not Clowns” 

Circuses are for clowns, not animals, such as this monkey. This ad is to make people aware that animals shouldn’t be locked up and forced to perform for human enjoyment; they belong in the wild.

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5. “Thousands of people owe their lives to organ donors”

This French ad is encouraging more people to sign up to be organ donors. Like the ad says, many people’s lives are saved by the organs of those who have passed on. While no one likes to think of death and what happens afterward, it’s important to think about organ donation.

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All of these ads portray issues in society that not everyone likes to talk about. These ads display a powerful message, and promote discussion of the issues at hand.

White and Gold or Black and Blue?

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      Unless you live under a rock, you know about the dress debate that has been flooding the Internet and puzzling people everywhere.  Is the color of the dress white and gold, or blue and black? That’s the million dollar question. I say white and gold, some of my friends say blue and black; this question has stirred quite the debate and has raised questions about people’s’ eyesight. This controversy started with a simple post by the dress owner who wanted more input on what color her dress actually was, as none of her friends could agree on its exact color. 500 likes and shares later, Buzzfeed caught on and posted their own article about it, with views amassing to 28 million. It then spread to Twitter and Facebook, where millions of users weighed in. Even celebrities got involved: ‘“I don’t understand this odd dress debate and I feel like it’s a trick somehow,” Taylor Swift wrote on Twitter. “PS it’s OBVIOUSLY BLUE AND BLACK.”’ There is, though, a scientific reason behind all of this madness. Duje Tadin, who is an associate professor for brain and cognitive sciences at the University of Rochester, explained “it may be because of variations in the number of photoreceptors called cones in the retina that perceive the color blue. The human eye has about six million cones that are sensitive to green, red or blue. Signals from the cones go to the brain, which interprets them as color” (New York Times). Despite this explanation, people still think their answer is right and that everyone else is “crazy” or “color blind”. Honestly, who cares, the dress is ugly anyways (in my opinion).

      The picture of this dress going viral in a matter of days shows just how powerful social media can be. The number of likes and shares is what initially got Buzzfeed’s attention, and then it got media outlets, politicians, and celebrities alike interested. An article on Adweek.com showed how multiple brands hopped on the bandwagon of this dress controversy. Snickers integrated their “You’re not you when you’re hungry” slogan with the dress scandal. Skittles also tweeted “I have no idea what you guys are talking about. It looks rainbow to me. #TheDress”. Companies utilized a current hot topic to further promote their brand and market their product in a unique way that would be interesting to their customers and engage them in a fun way. Even if you couldn’t care less about this debate, it was definitely a clever way to market a brand. It was also free publicity for the dress manufacturer, Roman Originals, based out of England. 300 of the company’s dresses were sold out within half an hour once the picture of the dress went viral. Who doesn’t love free marketing?

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Scoring a job for post-graduation

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With the end of senior year slowly approaching (yikes!), everyone is trying to figure out their life post-graduation. There are many questions to be asked: Where am I going to live? Will I have a job? Will I make enough money? The list goes on and on. If you’re anything like me, you’re slowly starting to freak out. 

To score said job, first comes the process of applying to numerous jobs, then landing an interview. I have been on a few interviews myself recently, and I take each one as a learning experience. Even if I don’t get a second interview, I look back at each one, and try to think about what I can improve upon for my next one. I have learned how to act in an interview in order for it to be successful from a variety of people: my professors, career services, friends, and my family. I recently decided to ask someone in particular for some tips and tricks. That someone is my father. My father, John, has been hiring people for almost thirty years at the company (Raytheon) that he works for. I figured after interviewing over hundreds of people, he might have some advice. Below are some of the key things he suggests doing/not doing in an interview. 

Things you should do in an Interview: 

  • Know the company-research it beforehand
  • Ask good questions-this shows that you care and are seriously interested in the position
  • Take notes-this shows that you’re interested in what the interviewer is saying
  • Be alert-don’t stay up late the night before!
  • Dress professionally-research the dress code of the company you’re interviewing for and dress even nicer than that 
  • If applicable, bring something from your portfolio
  • Bring your resume-make sure it’s short and sweet (not five pages)
  • After the interview, always send an email “thank you” note

Things that won’t get you hired:

  • Not asking questions-this shows it’s just another interview to you
  • Don’t have the same objective on your resume for each job you’re interviewing for
  • Errors-ALWAYS make sure your resume is consistently formatted and has no typos, or spelling/grammatical errors 

The interview process can be stressful. Knowing some of what your interviewer is looking for is helpful in your preparation. Adequately researching the company beforehand (not hours before the interview!), proof reading your resume, picking out an appropriate outfit, and coming up with quality questions, can ensure that your interview will go smoothly. Good luck!

Super Bowl 2015: The Commercials

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Some people watch the Super Bowl for the football, the halftime show, to have an excuse to eat wings and drink beer, or for the commercials. Or maybe all four. Every year the Super Bowl has some really great ads that get people talking at the water cooler, or terrible ads that make people cringe. I’m going to share with you some of the ads that grabbed my attention this year.

Budweiser-Who doesn’t love an adorable puppy or a happy ending? This ad definitely tugged at the heart-strings, with the puppy getting lost and eventually finding its way home with the help of some horses. This commercial made me want to crack open a Budweiser afterwards and snuggle a puppy.

Snickers-The Brady Bunch-I thought this commercial was clever, because it used a very well-known show. Who’s never watched The Brady Bunch? (I personally love The Brady Bunch). I thought it was cool how they integrated dialogue from the show into a commercial for snickers sticking with their tagline “You’re not you when you’re hungry”.

T-Mobile: Kim Kardashian for DataStash-I found this ad to be particularly funny, because Kim Kardashian was making fun of herself for taking too many selfies, which she is guilty of. Commercials with well-known celebrities, especially ones that the public loves to hate, are always entertaining.

Nationwide: Make Safe Happen-This ad was definitely attention grabbing as well as emotional, because it talked about something no one wants to talk about: childhood death. The purpose of this ad was to show that the number one cause of childhood deaths are due to accidents. Nationwide is starting a campaign to teach caregivers and parents how to keep their children safe. An important message, but perhaps too heavy for the Super Bowl.